Rundown works like your best teammate. It helps you set strategy, generate ideas, run your workflow, sharpen every draft with real editorial critique, and ship on time — so your whole content program gets better and delivers more.
Your team keeps writing where they already do — Google Docs, your CMS, Canva. Rundown is the planning, workflow, and editorial layer around it. It plugs in; it doesn't replace.
What needs attention, what's due, and what Desk Editor flagged overnight.
Plan by beat, channel, author, or stage. Coverage-gap detection reads your archive against what's worth making next.
Brief, body, assignees, assets, status — and Desk Editor's critique inline.
Lede, sourcing, frame, voice — scored, with the fix quoted. Never a silent rewrite.
Photos, transcripts, sidebars, pull quotes — tagged for reuse and remix.
Beat coverage at a glance, with overload flags and freelancer rate visibility.
“Every news story needs a copyedit before legal.” Rundown builds the stages and routes.
Google Docs, WordPress, Ghost, and every major CMS and social channel. Or export clean HTML and Markdown.
Generic content is worthless now. The advantage is original thinking and real material driven by real research and reporting — the human parts. We help content teams do more of that, and less of everything else.
AI Overviews collapsed informational traffic and flooded the web with sameness. What earns attention now is the opposite of generic: original angles, real reporting, a point of view, material no one else has.
The hard part is deciding what's worth making, balancing beats and channels, moving work through the process, and spending the time to do great critique.
Not by writing for you — that's how we get more slop — but by working alongside you: surfacing gaps, suggesting angles, and catching the weak spots a sharp editor would.
Rundown doesn't just hold your work — it helps you do it, so what you publish is better for your audience, and your team gets more from every piece.
See your coverage the way an editor would — balance across beats, channels, and formats, gaps against your own archive, and what's worth leaning into next.
Bring the team ideas worth making. Rundown helps you generate ideas, source from news coverage, and pull inspiration from your existing work — so you never have an empty backlog.
Assign and manage work by beat, channel, author, or stage. Balance production load across internal and external team members, and keep an eye on your priorities.
Move every piece through its stages without chasing people. See what's due, from whom, and when — across every channel and content type.
Desk Editor reviews each piece the way your sharpest editor would. It critiques and suggests, asks questions, and helps you level up the work against your team's goals, beats, and voice.
One-click sync and publishing to your CMS, social channels, and anywhere else your work needs to go.
See what worked and feed it back into strategy. Rundown measures performance from your existing analytics to help shape the next round of ideas.
Analysis feeds strategy and ideation, and the loop runs again. That compounding is the point.
When a draft is ready, Desk Editor reads it the way a senior editor would and tells it like it is: what's missing, what's unclear, what could be improved, what questions you need to think about before it's ready to publish. It doesn't rewrite it for you — it helps you improve each line and graf.
See Desk Editor in action →The planning, workflow, and editorial layer that helps 10× your team and move beyond hand-built tools, spreadsheets, emails, and Airtable workflows.
Level up your planning, ideation, and production capacity so you can run like a great newsroom — without the overhead.
Manage many clients, many beats, and many channels in one place. White-label and workspace controls help you scale your ROI for clients.
We're a small but mighty team, and we pass that on to our customers. Plans start at just $49/month and scale at a fraction of the cost large, legacy providers charge.
Strategy, planning, workflow, editing, and publishing in one place, with a teammate who helps at every stage. Better content, a better return on your program, at better cost.